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advertise in the diving horse
note: we keep ad space intentionally limited so the magazine stays readable. we prioritize real, local artists and handmade-feeling work. for that reason, we do not accept ai-generated artwork for ads or sponsorships.
who actually sees your ad
the diving horse is an independent print magazine rooted in atlantic city. every issue is a physical object that sits on bar tops, coffee counters, and tables where real conversations happen. people pick it up. people keep it. put it in their bags. show their friends. read it in the bath. on the plane. on the train. while they pee and while they poo. a print ad is good for you.
where it lives: tony's baltimore grill, angeloni's, club madrid, elemental vintique, and more locations on the way. want to be a stockist? email thedivinghorseac@gmail.com
print run: 250 copies per issue, and they go. issues don't sit in a stack collecting dust, they get picked up, carried off, and passed around.
digital: every advertiser also gets an instagram shoutout to our followers, who are largely atlantic city locals and people who love it here.
this is not a banner ad that disappears in an hour. it's in someone's kitchen for six months.
currently booking
issue 8 — fall 2026. ad deadline tba. reach out now and you're first in line.
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print ad rates (per issue)
full page — $200 / 8.5" x 11" half page — $110 / 8.5" x 5.5" or 4.25" x 11" quarter page — $70 / 4.25" x 5.5" classified / tiny ad — $20 / business card size or short text block
the $20 classified is the easiest way in. a lot of our advertisers started there, saw their ad in print, and came back for something bigger.
design help available starting at $25 if you don't already have artwork.
the presenting sponsorship (the creme de la creme) one per issue. \\\\\\ $800
includes: full-page designed ad inside the issue
prominent sponsor credit on the inside
instagram feature
shoutouts on the diving horse blog, email, and substack
fifteen print copies for your shop, bar, or venue
best suited for local anchors. bars, venues, shops, studios, agencies. when it's claimed for an issue, it's claimed, so inquire soon.
pro tip
nj keeps dispensaries off billboards and daytime broadcast. we're one of the legal places to reach atlantic city adults. required health warnings are built into our ad template, and per state rules, no product pricing in ads.
barter-friendly: cash is not the only currency. we are open to trades for food, drinks, art, tattoos, records, clothing, funny jokes, kind words, or services. if it fits the world of the magazine, we will consider it. if you make something good and want to be part of it, reach out.interested?email thedivinghorseac@gmail.com or use the form below.
former sponsors and advertisers include: hayday coffee, tony's baltimore grill, angeloni's club madrid, alibi gin, pearl coffee, elemental vintique, blackmarket bakery, north beach mini golf, em white art, authentic city partners, atlantic city arts foundation, and more......
